Filters & Tags

Tags let you categorize your locations and give customers the ability to filter and find exactly what they're looking for. Use tags to organize locations by what they offer, what type they are, or any other categories that matter to your business.

Open Tags & Filters

On This Page

• How Tags and Filters Work
• Adding Tags to Locations
• Organizing Tags into Filters
• Customizing Tag Appearance
• Custom Map Markers by Tag
• More Resources

How Tags and Filters Work

Here's the big picture of how tags power filtering in your store locator:

1. You add tags to locations to describe what they offer or what type they are (e.g., "Coffee", "WiFi", "Flagship Store", "Authorized Dealer")
2. You organize tags into groups in your dashboard. Each tag group becomes a filter in your widget (e.g., a "Products" filter and a "Location Type" filter)
3. Customers use filters to narrow down results to locations that match what they're looking for
4. Tags display on location cards organized by group, with the group name as a header and the matching tags shown beneath it

This is a one-time setup. Once you've organized your tags into groups, any location with those tags automatically works with your filters and displays correctly on location cards. You only need to revisit your tag groups when you start using a new tag that hasn't been used before.

Example: A Coffee Chain

A coffee chain might create three tag groups:

• Products: Coffee, Tea, Smoothies, Pastries
• Amenities: WiFi, Drive-Thru, Outdoor Seating, Parking
• Location Type: Flagship, Express, Kiosk

These become three filters in the widget. Customers can filter to show only locations with Drive-Thru and Smoothies. On location cards, tags appear organized under their group names so customers can quickly see what each location offers.

You can take this further with custom markers by tag: show a gold star icon for Flagship stores, a smaller pin for Express locations, and a different icon for Kiosks, so customers can distinguish location types right on the map.

Adding Tags to Locations

Tags are created by adding them to locations. There's no separate step to "create" a tag first. You simply type the tags you want on each location, and those tags become available to organize into filters.

This is how tags enter your system:

• Add or edit a location in the dashboard and type tags in the Tags field
• Import locations via CSV with a tags column
• Sync locations from Google Sheets with a tags column

Once a tag exists on at least one location, you can organize it into a tag group to create filters.

In the Dashboard

1. Go to Manage Locations
2. Click on a location to edit it
3. Find the Tags field
4. Type a tag name and press Enter to add it
5. Save the location

Via CSV Import

When importing locations, include a tags column in your spreadsheet with comma-separated values:

name	address	tags
Downtown Store	123 Main St, Boston	Coffee, WiFi, Flagship
Airport Location	456 Airport Rd, Boston	Coffee, Express, 24-Hour
Mall Kiosk	789 Mall Dr, Boston	Coffee, Smoothies, Kiosk

Via Google Sheets Sync

The same format works for Google Sheets sync. Add a tags column with comma-separated values for each location.

Organizing Tags into Filters

When you add tags to locations, they automatically appear in the Tags & Filters page under a Default Tag Group. Each tag group becomes a filter in your widget.

Configuring Your Filter

1. Go to Tags & Filters in your dashboard
2. You'll see your tags listed in the Default Tag Group
3. Enter a Tag Group Name (e.g., "Features"). This appears as the heading above tags on location cards.
4. Enter a Filter Label (e.g., "Filter by Features"). This is what customers see as the filter dropdown label.
5. Click Save Changes

That's it. Your widget now has a working filter. Any location with these tags will be filterable and display the tags on its location card.

The Default Tag Group works like any other tag group. You can rename it, configure its settings, and customize how its tags appear. The only difference is it can't be deleted, and new tags automatically land here.

Creating Multiple Filters

If you want separate filters for different categories (e.g., one for "Products" and another for "Amenities"), create additional tag groups:

1. Click Add A Tag Group
2. Enter a Tag Group Name and Filter Label
3. Drag tags from the Default Tag Group (or any other group) into your new group
4. Repeat for additional filters
5. Click Save Changes

Each tag group becomes its own filter dropdown. Customers can combine filters to narrow down results.

For example, a dealer locator might have three tag groups:

• Products Carried: Widget Pro, Widget Lite, Widget Enterprise
• Services Offered: Installation, Repair, Training
• Dealer Level: Authorized, Certified, Premium Partner

Customers can then combine filters: show only Premium Partners that offer Widget Pro and Installation services. On location cards, tags appear organized under their respective group headings.

Tag Group Settings

For each tag group, you can configure these options:

• Hide Filter: The tag group won't appear as a filter dropdown in your widget
• Inline Filter: Shows the filter options as inline checkboxes instead of a dropdown (best for 2-5 options)
• Don't Show In Location Details: Tags from this group won't appear on location cards

You can combine these settings for different use cases:

• Filter only, no card display: Enable "Don't Show In Location Details". Customers can filter by these tags, but they won't clutter location cards.
• Card display only, no filter: Enable "Hide Filter". Tags display on location cards for information, but customers can't filter by them.
• Hidden from both: Enable both options. Useful for tags that only drive marker rules or internal organization.

Filter Logic

By default, when customers select multiple tags, a location must have ALL selected tags to appear (AND logic). You can change this behavior in Widget Settings → Search & Map Functionality under Filter Options.

AND Logic: Location must have all selected tags. Select "Coffee" and "WiFi" and only locations with both appear.

OR Logic: Location appears if it has any selected tag. Select "Coffee" and "WiFi" and locations with either (or both) appear.

OR within filters, AND across filters: Within a single filter, OR logic applies. Across different filters, AND logic applies. This is useful when you have multiple tag groups.

For example, if a customer selects "Coffee" and "Tea" from a Products filter, and "WiFi" from an Amenities filter:

• Products: must have Coffee OR Tea
• Amenities: must have WiFi
• Result: locations with (Coffee OR Tea) AND WiFi

Customizing Tag Appearance

Tags display as styled tokens on location cards. You control how each tag looks.

Tag Label

The tag label is what customers see on location cards. By default, it matches the raw tag name, but you can set a more polished display name.

For example, if your raw tag is drivethru, you might set the label to "Drive-Thru" for better readability.

Tag Color

Set a background color for the tag token. This helps tags stand out and creates visual consistency. For example:

• Green for eco-friendly features
• Blue for service-related tags
• Your brand color for premium designations

When you set a color, Storepoint automatically calculates a contrasting text color for readability.

Tag Image

Add a small icon image to display alongside the tag label. This is perfect for:

• Product icons next to product names
• Certification badges
• Amenity icons (WiFi symbol, parking icon, etc.)

Images should be square and work well at small sizes (around 24x24 pixels displayed size).

Setting Tag Options

1. Go to Tags & Filters
2. Find the tag you want to customize within its tag group
3. Click on the tag to expand its options
4. Set the Label, Color, and/or Image URL
5. Save your changes

Custom Map Markers by Tag

Tags can drive your map marker appearance. Set up rules that show different markers based on which tags a location has, so customers can visually distinguish location types at a glance.

For example:

• Flagship stores show a gold star marker
• Premium dealers show a different color than standard dealers
• Locations with a specific product use that product's icon

This is configured in Widget Settings → Map Style & Markers under "Custom Map Marker Icons by Tag."

See the full Map Markers guide for step-by-step setup, examples, and best practices for custom marker icons.

More Resources

• Locations: Edit tags on individual locations
• Import Locations: Bulk import locations with tags from a spreadsheet
• Google Sheets Sync: Keep locations and tags updated automatically
• Priority Sorting: Boost locations with specific tags to the top of search results
• Custom Map Markers: Show different markers based on tags
• Spotlight: Trigger promotional content based on tag filters
• Custom Fields: Add buttons and additional info to locations