Filters & Tags

Tags describe your locations. The same tags power filters, map icons, priority sorting, and Spotlight rules.

Tag with anything: products, services, location types, dealer tiers, amenities. A drinks brand might tag retailers by flavor. A manufacturer might tag dealers Premium, Certified, Authorized. Add as many tags per location as needed.

Group related tags. Show a group as a visible filter dropdown: one filter (just Flavors), or multiple side by side (Location Type + Services). Or hide a group and use its tags only for map icons or priority sorting.

Tags can also carry a color and a small image, both shown in the filter dropdown and on location cards. Colors fit tiers (gold for Premium, silver for Authorized, blue for Standard). Images fit products, services, certifications, and amenities: the jar of hot sauce, the bag of coffee, the dealer badge.

Tag your locations once and every feature reads from the same set.

Open Tags & Filters

On This Page

• Common recipes
• Adding tags to locations
• Configuring tag groups
• Customizing tag appearance
• Filter logic

Common Recipes

A few common setups to get you started. Each one is a quick summary; the full reference for tags, groups, appearance, and filter logic lives in the sections below.

Recipe 1: Add a filter (products, services, location types, anything)

The setup is the same whether you're building a product filter, service filter, location type filter, dealer tier filter, or anything else. The mechanic doesn't change; only the tags do.

1. Tag your locations with the categories the filter should let visitors choose from. A coffee chain building a product filter might tag locations with Coffee, Tea, Smoothies. A CPG brand might tag with their actual SKUs. A dealer network building a dealer-type filter might tag with Authorized, Premium, Service Center. See four ways to add tags below.

2. Configure the default group. Open Tags & Filters. Your new tags land in the "All Tags" group automatically, so for a single filter you don't need to create anything. Rename the group to something visitor-friendly (e.g. Products or Dealer Type), set the Filter Label they'll see on the dropdown (e.g. Filter by product), and save.

The filter appears in your locator. Visitors pick what they want, results narrow.

Recipe 2: Set up multiple filters at once

Same as Recipe 1, but you'll create additional groups so visitors get more than one filter to choose from. A common setup is a Products filter plus a Location Type filter, both visible in your locator together.

1. Tag locations with everything that applies. A location might carry Coffee and Tea and also be a Flagship location. All three go in its Tags field. If you're importing or syncing, map the relevant columns (Product, Service, Location Type, etc.) to the Tags field so they all flow in together.

2. Add a group per filter. In Tags & Filters, click Add Group for each one you want (e.g. Products, Location Type). Drag the right tags from the "All Tags" group into each new one. Set the Filter Label so visitors see something readable on the dropdown (e.g. Filter by product).

3. Save. Both filters now show up in your locator. Visitors can use one or both at the same time. Picking Flagship in the Location Type filter plus Smoothies in the Products filter shows only flagship locations that carry smoothies.

By default, multiple filters use AND logic across groups. See Filter logic for OR variants and the recommended hybrid.

Recipe 3: Color-code map markers without a visible filter

Make different location types look different on the map (gold pin for premium dealers, wrench icon for service centers, brand color for flagship stores) without adding a filter dropdown or showing tags on location cards.

1. Tag your locations by type. Flagship, Express, Kiosk for store formats. Or Authorized Dealer, Premium Partner, Service Center for dealer tiers.

2. Hide the group from the visible UI. In Tags & Filters, add a group called something like Marker Style. Drag the type tags in. Turn Show as filter off and Show in location details off. The tags now exist purely to drive map markers.

3. Set up marker rules. Open Map Style & Markers and scroll to Marker Rules by Tag. Add a rule per tag: gold star for Premium Partner, wrench icon for Service Center, brand color pin for Express, and so on.

Markers update on the map right away. Visitors see the location type at a glance, with no filter dropdown or extra tags on cards. See Custom Map Markers for the full setup, including conditional rules and brand-color templates.

Adding Tags to Locations

Four ways to add tags to a location. Pick whichever fits your workflow. Once a tag exists on at least one location, it shows up in Tags & Filters ready to organize into groups.

From the dashboard

Edit any location and use the Tags field. Type a tag name, press Enter, repeat. Save the location.

From a CSV import

Add a tags column with comma-separated values:

From a Google Sheet sync

Same column format as CSV imports. Set up the sync and your locator updates with each Sheet change.

From a Source with column mapping (the flexible way)

If your spreadsheet already has separate columns like Product, Category, Location Type, or Services, you can keep them separate. In the import or sync mapping step, point each column at the Tags field in Storepoint. The values from every mapped column are added to the location's tags together.

Example mapping:

A location with Product = Coffee, Service = Drive-Thru, Location Type = Flagship ends up with three tags: Coffee, Drive-Thru, Flagship. You then group them however makes sense in Tags & Filters (Products, Services, Location Type).

This is the cleanest approach for CPG brands working from distributor reports, dealer networks pulling from CRMs, or anyone whose source data already has the right categorical columns. See Import locations for the full mapping flow.

Configuring Tag Groups

Each group has its own settings. Open a group in Tags & Filters to configure:

The "All Tags" group is where every new tag appears by default. You can rename it and configure it like any other group, but it can't be deleted.

Customizing Tag Appearance

Each tag appears as a small labeled chip on location cards and in filter dropdowns (wherever the group is set to show them). Open any tag in Tags & Filters to control how it looks:

• Label: what visitors see on the card. Defaults to the tag name itself. Use this when you want visitors to see something cleaner than the tag name (for example, your tag is drivethru but you want it shown as Drive-Thru).
• Color: background color for the tag. Storepoint picks a contrasting text color automatically so the label stays readable.
• Image: a small icon shown alongside the label. Square images at 24×24 display size work well. Useful for product icons, certification badges, or amenity icons (WiFi, parking, and so on).

Filter Logic

By default, a location must match all selected tags to appear (AND logic). Change this in Widget Settings → Search & Map Functionality under Filter Options:

The third option is what most multi-filter setups want. Example: visitor selects Coffee and Tea from a Products filter, and WiFi from an Amenities filter. Result: locations with (Coffee OR Tea) AND WiFi.

Do More With Tags

Once your tags are set up, a lot of other features unlock. They all draw from the same tags you've already added, so the work compounds.

Custom map markers by tag

Show different icons or colors per location type, dealer tier, or product line. Visitors can pick out the right type at a glance on the map. Gold star for Premium Partners, wrench icon for Service Centers, brand color pin for Flagship stores. See Custom Map Markers.

Priority sorting

Boost locations with specific tags to the top of search results within a distance limit you set. Feature flagship stores, premium partners, or certified dealers ahead of standard ones, even when a closer location exists. See Priority Sorting.

Pre-filtered embed views per page

Embed a version of your locator that only shows locations matching specific tags. On a Habanero Hot Sauce product page, embed a locator scoped to Habanero Hot Sauce so shoppers see only stockists carrying that product. The same trick works for service pages (only locations offering that service), restaurant cuisine types, certification levels, or any page that already implies a category. One Storepoint account, many product- or service-specific locators. See pre-filtered embed codes.

Spotlight territory rules

Define geographic regions and assign specific tagged locations to each. When a visitor searches inside a region, they see only the partners assigned to it (or those partners get boosted to the top). Useful for dealer territories, franchise catchment areas, and any business where the right location depends on where the visitor is, not just how far away they are. See Spotlight.

Pre-filled search via URL

Link to your locator with tags already selected in the filter, so visitors land on a pre-filtered view from a CTA, email, or ad. Useful for category landing pages and regional campaigns. See Pre-Filled Search.

Related

• Locations: edit tags on individual locations
• Import locations: bulk import with a tags column or Source column mapping
• Google Sheets sync: keep tags updated automatically
• Search: how filters work alongside the search bar
• Custom Fields: add buttons and additional info to locations