Tags describe your locations. You list what each location has, and Storepoint collects those values into filters your visitors can use.
Tag with anything: products carried, services offered, location types, dealer tiers, amenities. A drinks brand tags retailers by flavor. A manufacturer tags dealers Premium, Certified, Authorized. Add as many tags per location as you need.
Group related tags to control what visitors see. Show a group as a filter dropdown, display it on location cards, or keep it behind the scenes and use its tags to drive map icons and sorting instead.
Each tag can carry a label, a color, and a small image, all shown in the filter dropdown and on location cards. Colors suit tiers: gold for Premium, silver for Authorized. Images suit products, services, and certifications: the jar of hot sauce, the bag of coffee, the dealer badge.
Tag your locations once and every feature reads from the same set.
On This Page
- Adding tags to locations
- Setting up a filter
- Configuring tag groups
- Customizing tag appearance
- Filter logic
- Do more with tags
Adding Tags to Locations
Tags live on your locations. Once a tag is on at least one location, it appears in Tags & Filters ready to organize.
From the dashboard
Edit any location and use the Tags field. Type a tag name, press Enter, repeat. Save.
From a CSV import
Add a tags column with comma-separated values, one row per location:
| name | address | tags |
|---|---|---|
| Downtown Store | 123 Main St, Boston | Coffee, WiFi, Flagship |
| Airport Location | 456 Airport Rd, Boston | Coffee, Express |
| Mall Kiosk | 789 Mall Dr, Boston | Coffee, Smoothies, Kiosk |
From a Google Sheet sync
Same column format as a CSV import. Set up the sync and your locator picks up each change to the sheet.
From separate columns
Got a spreadsheet with columns like Product, Category, or Services? Keep them separate. In the mapping step, point each column at the Tags field and the values from all of them combine into that location's tags.
| Your column | Maps to |
|---|---|
Product |
Tags |
Service |
Tags |
Location Type |
Tags |
A location with Product = Coffee, Service = Drive-Thru, and Location Type = Flagship ends up with three tags. Group them however makes sense once they're in. See mapping columns for the full flow.
Adding tags to locations you already have
Editing a few locations is quickest in the dashboard. For a long list, work from an export:
- On the Locations page, click More and choose Export All Locations
- Add a
tagscolumn to the downloaded file and fill it in - Clear your existing locations, then import the updated file
Your export holds a full copy of your data throughout, and every other field comes along with it, so you land with the same locations plus tags.
Of course, you can hand this off entirely. A Google Sheets sync Pro or a managed source matches each row against what's already in your account and updates it in place, so later uploads change your tags rather than adding to your list.
Setting Up a Filter
Two steps from tagged locations to a working filter.
-
Tag your locations with the values visitors should pick from, using any of the methods above.
-
Open Tags & Filters and set up the group. New tags land in the default tag group on their own, so for a single filter there's nothing to create. Set the Tag Group Name (like
ProductsorDealer Type), set the Filter Label visitors see on the dropdown (likeFilter by product), then click Save Changes.
Your filter appears in the locator. Visitors pick what they want and results narrow.
For a second filter alongside the first, click Add A Tag Group, name it, and drag the relevant tags into it from the default group. Both dropdowns show side by side, and visitors can use either or both.
Configuring Tag Groups
Open a group in Tags & Filters to configure it. Every group has a name, a filter label, and three visibility settings:
| Setting | What it does |
|---|---|
| Tag Group Name | The heading shown above this group's tags on location cards, like Products or Amenities |
| Filter Label | The dropdown label visitors see, like Filter by product |
| Hide Filter | Keeps this group out of the filter area. Use it for tags that drive map icons or sorting |
| Inline Filter | Shows the options as visible checkboxes instead of a dropdown. Best for two to five options |
| Don't Show In Location Details | Keeps this group's tags off location cards |
Drag groups to reorder them, and drag tags between groups to move them. New tags always arrive in the default tag group, which you can rename and configure like any other.
Customizing Tag Appearance
Each tag appears as a small labeled chip on location cards and in filter dropdowns, wherever its group is set to show. Open any tag in Tags & Filters to control how it looks:
-
Label: what visitors read. Storepoint stores tag names in lowercase for reliable matching, so set a label to present each one exactly how you want it: your tag is
habanero reserveand visitors seeHabanero Reserve. Labels also let you keep internal codes in your data, with a tag ofSKU-4821displaying asHabanero Reserve Hot Sauce. - Color: background color for the chip. Storepoint picks a contrasting text color so the label stays readable.
- Image: a small icon beside the label, in PNG, JPG, or SVG up to 5 MB. Images display at 24×24, so square crops work best. Useful for product shots, certification badges, and amenity icons.
Tags stay in your list as long as at least one location uses them, and they keep their label, color, and image.
Filter Logic
By default, a location must match all selected tags to appear. Change this in Widget Settings → Search & Map Functionality under Filter Logic:
| Logic | Behavior |
|---|---|
| AND | Location must have every selected tag |
| OR | Location appears if it has any selected tag |
| OR within filters, AND across filters | Within one filter, OR. Across different filters, AND. |
The third option suits most multi-filter setups. A visitor selects Coffee and Tea from a Products filter and WiFi from an Amenities filter, and gets locations with (Coffee OR Tea) AND WiFi.
Do More With Tags
Tags power other features, all reading from the set you've already added.
Custom map markers by tag
Show different icons or colors per location type, dealer tier, or product line. A gold star for Premium Partners, a wrench for Service Centers, a brand-color pin for Flagship stores. See Custom Map Markers.
Priority sorting
Boost locations with specific tags to the top of results within a distance limit. Feature flagship stores or premium partners ahead of standard ones. See Priority Sorting.
Pre-filtered embeds per page
Embed a version of your locator scoped to specific tags. On a Habanero Hot Sauce product page, show only the stockists carrying it. The same approach works for service pages, cuisine types, and certifications. See pre-filtered embed codes.
Spotlight rules by region
Define a region on the map and assign specific tagged locations to it. Visitors searching inside that region see only the assigned partners, or see them boosted to the top. Useful for dealer zones and franchise catchment areas. See Spotlight.
Pre-filled search via URL
Link to your locator with tags already selected, so visitors arrive on a filtered view from a CTA, email, or ad. See Pre-Filled Search.
Related
- Locations: edit tags on individual locations
- Import locations: bulk import with a tags column or mapped columns
- Google Sheets sync: keep tags updated automatically
- Where-to-Buy Product Locator: product filters for brands selling through retailers
- Search: how filters work alongside the search bar