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How to Translate Your Store Locator into Multiple Languages

Create a multilingual store locator that automatically displays in your visitor's language. Works with any language you need.

Your store locator can display in any language. Add your translations once, and the widget automatically shows the right version based on each visitor's browser. French visitors see French. German visitors see German. Spanish, Japanese, Arabic, you name it. No extra code needed.

Available on Pro plan and above

Before You Start

You'll need a Storepoint account on the Pro plan or higher. Storepoint is an embeddable store locator widget for your website. If you're new, start a free trial and follow the Quick Start Guide.

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Add a Language

Head to Phrases in your dashboard. Select + Add New Language from the dropdown and pick your language.

Open Phrases

Add as many languages as you need. Each one appears as its own tab.

Translate Your Phrases

You'll see a table of all the text in your locator. Enter your translations in the right column.

What you can translate:

  • UI text: Search placeholder, "Get Directions", "Back to results", days of the week, error messages
  • Filter names: Your tag group labels like "Store Type" or "Services"
  • Tag names: Individual tags like "Premium Dealer" or "Open Sundays"
  • Custom field labels: Any buttons or fields you've added
Tip

Start with the search placeholder and your filter names. Those are what customers see first.

Click Save Settings.


Done 🎉

Your locator now displays the right language for each visitor automatically. No code changes. No separate embeds per language. It just works.


Set a Specific Language

Automatic detection handles most cases. But if you control page language yourself (translation plugins, custom language switchers, separate language subdirectories), you can tell the widget which language to use.

Use the Embed Code Generator

On the Embed page, select a language from the dropdown to generate an embed code locked to that language. For example, your Spanish page gets the Spanish embed, your French page gets the French embed. See Embed Code Options for details.

Open Embed Code Generator

For Developers

Need programmatic control? Use the setLanguage function in our JavaScript API to switch languages anytime.

Note

Using WPML, Weglot, or another translation system? Contact us and we'll help you integrate.


Common Questions

Does the widget detect visitor language automatically?

Yes. It reads the visitor's browser language and displays matching phrases. If no match exists, it shows your default language.

Can I translate filter and tag names?

Yes. "Authorized Dealer" becomes "Revendeur Agréé" in French, "Vertragshändler" in German. All your tags and filter groups are translatable.

What about location data?

Location names, addresses, and descriptions stay the same across languages. Street addresses rarely need translation. If you need different content per region, create separate location entries.

Can I preview a language?

Add ?sp_lang=fr to your page URL to preview that language, regardless of your browser settings.


Learn More

Still have questions?

We're happy to help anytime.

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