Filters & Tags

Tags describe your locations. The same tags power filters, map icons, priority sorting, and Spotlight rules.

Tag with anything: products, services, location types, dealer tiers, amenities. A drinks brand might tag retailers by flavor. A manufacturer might tag dealers Premium, Certified, Authorized. Add as many tags per location as needed.

Group related tags. Show a group as a visible filter dropdown: one filter (just Flavors), or multiple side by side (Location Type + Services). Or hide a group and use its tags only for map icons or priority sorting.

Tags can also carry a color and a small image, both shown in the filter dropdown and on location cards. Colors fit tiers (gold for Premium, silver for Authorized, blue for Standard). Images fit products, services, certifications, and amenities: the jar of hot sauce, the bag of coffee, the dealer badge.

Tag your locations once and every feature reads from the same set.

Open Tags & Filters

On This Page

• Common recipes
• Adding tags to locations
• Configuring tag groups
• Customizing tag appearance
• Filter logic

Common Recipes

Three common setups to get you started.

Recipe 1: Add a filter

1. Tag your locations with the categories visitors should pick from. A coffee chain might tag with Coffee, Tea, Smoothies. A dealer network might tag with Authorized, Premium, Service Center. Anything you want shown in the filter. See how to add tags below.

2. Set up the group. Open Tags & Filters. New tags land in the "All Tags" group automatically, so for a single filter you don't need to create anything. Rename the group (e.g. Products or Dealer Type), set the Filter Label visitors see on the dropdown (e.g. Filter by product), and save.

The filter appears in your locator. Visitors pick what they want, results narrow.

Recipe 2: Multiple filters side by side

Like Recipe 1, but with more than one filter. A common setup is a Products filter plus a Location Type filter, visible together.

1. Tag locations with everything that applies. A location might carry Coffee, Tea, and Flagship. All three go in its Tags field. If you're importing or syncing, map the relevant columns to the Tags field so they flow in together.

2. Add a group per filter. In Tags & Filters, click Add Group for each one (e.g. Products, Location Type). Drag the right tags from "All Tags" into each new group. Set the Filter Label so visitors see something readable (e.g. Filter by product).

3. Save. Both filters show up in your locator. Visitors can use one or both at once. Picking Flagship plus Smoothies shows only flagship locations carrying smoothies.

Multiple filters use AND logic across groups by default. See Filter logic for OR and hybrid options.

Recipe 3: Color-code map markers without a visible filter

Different location types get different pins or icons on the map (gold pin for premium dealers, wrench icon for service centers, brand color for flagship stores). No filter dropdown, no tags on location cards.

1. Tag your locations by type. Like Flagship, Express, Kiosk. Or Authorized Dealer, Premium Partner, Service Center.

2. Hide the group from the visible UI. In Tags & Filters, add a group called Marker Style. Drag the type tags in. Turn Show as filter off and Show in location details off. The tags now drive map markers only.

3. Set up marker rules. Open Map Style & Markers and scroll to Marker Rules by Tag. Add a rule per tag.

Markers update on the map right away. Visitors see the location type at a glance. See Custom Map Markers for conditional rules and brand-color templates.

Adding Tags to Locations

Four ways to add tags. Pick whichever fits your workflow. Once a tag exists on at least one location, it shows up in Tags & Filters ready to organize into groups.

From the dashboard

Edit any location and use the Tags field. Type a tag name, press Enter, repeat. Save.

From a CSV import

Add a tags column with comma-separated values:

From a Google Sheet sync

Same column format as CSV imports. Set up the sync and your locator updates with each Sheet change.

From a source with column mapping

Got a spreadsheet with separate columns like Product, Category, Location Type, or Services? Keep them separate. In the import or sync mapping step, point each column at the Tags field. Values from every mapped column are added to the location's tags together.

Example mapping:

A location with Product = Coffee, Service = Drive-Thru, Location Type = Flagship ends up with three tags: Coffee, Drive-Thru, Flagship. Group them however makes sense in Tags & Filters.

This works well for distributor reports or any source data with the right columns already. See Import locations for the full mapping flow.

Configuring Tag Groups

Each group has its own settings. Open a group in Tags & Filters to configure:

The "All Tags" group is where every new tag appears by default. You can rename it and configure it like any other group, but it can't be deleted.

Customizing Tag Appearance

Each tag appears as a small labeled chip on location cards and in filter dropdowns (wherever the group is set to show them). Open any tag in Tags & Filters to control how it looks:

• Label: what visitors see on the card. Defaults to the tag name itself. Use this when you want visitors to see something cleaner than the tag name (for example, your tag is drivethru but you want it shown as Drive-Thru).
• Color: background color for the tag. Storepoint picks a contrasting text color automatically so the label stays readable.
• Image: a small icon shown alongside the label. Square images at 24×24 display size work well. Useful for product icons, certification badges, or amenity icons (WiFi, parking, and so on).

Filter Logic

By default, a location must match all selected tags to appear (AND logic). Change this in Widget Settings → Search & Map Functionality under Filter Options:

The third option is what most multi-filter setups want. Example: visitor selects Coffee and Tea from a Products filter, and WiFi from an Amenities filter. Result: locations with (Coffee OR Tea) AND WiFi.

Do More With Tags

Tags power a lot of other features. All from the same set you've already added.

Custom map markers by tag

Show different icons or colors per location type, dealer tier, or product line. Gold star for Premium Partners, wrench icon for Service Centers, brand color pin for Flagship stores. See Custom Map Markers.

Priority sorting

Boost locations with specific tags to the top of results within a distance limit. Feature flagship stores or premium partners ahead of standard ones. See Priority Sorting.

Pre-filtered embed views per page

Embed a version of your locator that only shows locations matching specific tags. On a Habanero Hot Sauce product page, embed a locator scoped to Habanero Hot Sauce so shoppers see only stockists carrying it. Same trick works for service pages, cuisine types, certifications, or any page that already implies a category. See pre-filtered embed codes.

Spotlight rules by region

Define a region on the map and assign specific tagged locations to it. Visitors searching inside that region see only the assigned partners, or see them boosted to the top. Useful for dealer zones, franchise catchment areas, or anywhere the right location depends on where the visitor is. See Spotlight.

Pre-filled search via URL

Link to your locator with tags already selected, so visitors land on a pre-filtered view from a CTA, email, or ad. Handy for category landing pages and regional campaigns. See Pre-Filled Search.

Related

• Locations: edit tags on individual locations
• Import locations: bulk import with a tags column or Source column mapping
• Google Sheets sync: keep tags updated automatically
• Search: how filters work alongside the search bar
• Custom Fields: add buttons and additional info to locations