You can link directly to your locator with a search already filled in or a filter pre-selected. Useful for regional CTAs, filtered landing pages, email campaigns, or any link where you want visitors to land on specific results.
All you do is add a few extra characters to your locator URL.
Before You Start
You'll need a Storepoint account with your store locator already embedded on a page. If you're new, follow the Quick Start Guide to get set up.
Link to a Location Search
Add ?locate= followed by a city, zip code, or any searchable location to your locator page URL. When someone clicks the link, the locator searches that area and shows nearby results.
Example:
If your locator page is at https://example.com/locations, link to:
https://example.com/locations?locate=90210
The locator searches that area and shows nearby results, just like a visitor had typed it into the search bar.
More Examples
https://example.com/locations?locate=Chicago
https://example.com/locations?locate=New York, NY
https://example.com/locations?locate=London, UK
https://example.com/locations?locate=Ontario, Canada
City names, zip codes, postal codes, states, countries. Whatever works in your locator's search bar works here.
Link to a Filtered View
Add ?tags= followed by a tag name to show only locations with that tag. This is useful when you want to link to a specific category of locations.
Example:
https://example.com/locations?tags=Authorized Dealer
The locator opens with the "Authorized Dealer" filter already applied.
Multiple Tags
Separate multiple tags with commas:
https://example.com/locations?tags=Authorized Dealer,Service Center
Or use the array format:
https://example.com/locations?tags[]=Authorized Dealer&tags[]=Service Center
Both formats work the same way.
Use your tag names exactly as they appear in your dashboard. If a tag has spaces, most browsers will encode them automatically when the link is clicked.
Combine Search and Filters
Use both parameters together to link to a filtered search in a specific area:
https://example.com/locations?locate=Austin&tags=Service Center
This searches for locations near Austin and only shows those tagged as "Service Center".
Set a Search Radius
Add ?distance= to set the initial search radius in miles (or kilometers if your locator uses metric):
https://example.com/locations?locate=Seattle&distance=50
This searches Seattle within a 50-mile radius.
Use Cases
Here are common ways to use these links:
Homepage CTAs
Create regional buttons that link directly to locations in each area:
- "Find a Store in California" →
?locate=California - "View New York Locations" →
?locate=New York - "Dealers Near You in Texas" →
?locate=Texas
Email Campaigns
Include pre-searched links in newsletters targeting specific regions:
"Find your nearest location in Miami" → links to ?locate=Miami
Landing Pages
Create product-specific landing pages that link to filtered locator results:
- "Find a Certified Installer" →
?tags=Certified Installer - "Premium Dealers Near You" →
?tags=Premium Dealer
Footer Links
Add quick links to popular cities:
- Los Angeles →
?locate=Los Angeles - New York →
?locate=New York - Chicago →
?locate=Chicago
Quick Reference
| Parameter | What It Does | Example |
|---|---|---|
locate |
Searches a location | ?locate=Denver |
tags |
Filters by tag(s) | ?tags=Premium |
distance |
Sets search radius | ?distance=25 |
Combine them with &:
https://example.com/locations?locate=Boston&tags=Authorized Dealer&distance=30
Common Questions
Does this work with any website platform?
Yes. These are standard URL parameters. They work regardless of whether your site is on Shopify, WordPress, Squarespace, Webflow, or any other platform.
Do I need to change anything in my dashboard?
No. This works automatically with any Storepoint locator. No configuration needed.
What happens if the search finds no results?
The locator displays the same "no results" message it would show for any search with no nearby locations.
Can I use this with Google Ads or Facebook Ads?
Absolutely. Use these URLs as landing page destinations to send paid traffic directly to relevant location results.
Need a Search Form Instead?
If you want visitors to type their own location before going to the locator, check out the External Search Bar guide. It covers how to add a search input on your homepage or footer that submits to your locator page.
Learn More
- Filters & Tags for setting up tags
- External Search Bar for adding a search form
- Embed on Website for locator setup