Store locator filters and tags
Tag your locations once. Customers filter by product, service or dealer tier — and every tag shows on the result, in your colors.
- As many filters as you need
- On every plan
- No coding required
How it works
Tag it once, use it twice.
A tag is just a label you put on a location. It becomes a filter customers can pick, and a badge they see on every result.
Tag your locationsAdd as many tags per location as you like.
Group them into filtersProducts in one filter, services in another.
Customers pick, and see whyThe map narrows, and each result shows its tags.
What people filter by
Filter by anything you can name.
Four of the most common setups. Yours can be any of them, or all four at once.
Product filters for your store locator
Tag each stockist with the products it carries, then let shoppers filter by the one they want. A hot sauce brand tags shops by flavor. A bike brand tags dealers by model line. Shoppers see only the shops that carry their pick, sorted by distance.
See how tags work
Certified installer
Manhattan Installations
2.1 mi away
Certified
Dealer tiers, in your own words
Tag your network Gold, Certified, Authorized or whatever you call it. Give each tier a color and it shows on every result. You can also push your top tier to the top of nearby results, so the dealers who earned it get seen first.
Priority sorting
Harbor & Vine
0.4 mi away
Ginger Lemon
Fifth Street Grocer1.1 mi away
Riverside Home Centre
1.2 km away
Installation
Danforth Appliance2.4 km away
North Shore Ltd
4.2 km away
Gold dealer
Aire Valley Fitters6.8 km away
Kreuzberg Radhaus
0.9 km away
City e-bike
Prenzlauer Cyclery3.1 km away
Service and treatment filters
Not every location does everything. Tag each one with what it offers — repairs, fittings, consultations, a specific treatment — and customers filter to the places that can actually help them. Fewer wasted calls for your team.
North Shore Cycles
4.2 km away
Dealer level
Services
Range
Location types and amenities
Flagship, express, kiosk, partner counter. Or parking, wheelchair access, drive-through. Anything a customer might care about before they set off can be a tag, and anything you tag can be a filter.
On every result
Show the tier, the products, the services.
Give each tag a color or a small image, and it shows in the filter, on the map and on every location card. Customers see what a place offers before they call it.
A color per tagGold for Premium, silver for Authorized.
An image per tagThe jar of hot sauce, or a certified-dealer badge.
Map pins to matchA different pin per tier, type or product line.
Grouped by your nameTags sit under the filter group they came from.
Setup
Your first filter takes about a minute.
- Tag your locations
- Name the filter customers see
- Save. It's live on your site.
Create my locator
Rather read first? The filters guide walks through it.
The details
What else filters do
All of it is on every plan.
Questions
Questions about filters
How many filters and tags can I have?
As many as you need. There's no cap on tags, on filter groups, or on how many tags one location carries. It's all on every plan.
Can customers filter by product?
Yes. Tag each location with the products it carries, and shoppers can filter the map down to the shops that carry theirs. Tag images let you show the actual product in the filter, which works well for brands with several lines or flavors.
Can I show a badge or icon on each location?
Yes. Every tag takes a color and a small image, and both show on the location card as well as in the filter. Manufacturers use it for dealer tiers — gold for Premium, silver for Authorized — and brands use it to show which products a shop carries.
Does it show whether a product is in stock?
No, and it's worth being clear about it. Filters run on tags you set, so the locator knows which shops carry a product, not how many are on the shelf today.
If you do have live stock data, you can push tag changes to us with the location management API as often as you like, or build your own front end on the location query API. Talk to us if that's the setup you need.
Can I use more than one filter at a time?
Yes. Each filter group is separate, so a customer can pick a product in one and a service in another. You choose whether a group takes one answer or several, and whether several tags mean "any of these" or "all of these".
Can a single page show only some of my locations?
Yes. The embed code takes a filter, so a product page can show only that product's stockists and a regional page only that region, all from one account. Embed options covers the code.
Do I need a developer to set filters up?
No. Tags and filters are built in the dashboard, and the embed code on your site never changes when you add one. If you'd rather we did the first setup, send us your list and we'll do it.
